Client:
Ørn Software
Agency:
Maverix
Services:
Graphic Design
Visual Identity
Ørn Software sees the big picture
Rood Design was engaged by Maverix to develop the visual identity for what is now Ørn Software, a company providing solutions for efficient asset operations and maintenance across a wide range of industries, including real estate, manufacturing, and aquaculture. Maverix developed the name. The company has seen formidable growth in recent years, counting Skistar, Bane NOR, and Norwegian health trusts among its customers, alongside more than 50 aquaculture companies across Norway.
The company had not set out to change its name. The decision emerged from a creative process aimed at aligning vision and values across all affiliated companies, surfacing the need for a single name that could unify the group and carry its ambitions forward.
The name chosen was Ørn, built around the idea of "The Big Picture": comprehensive control over every asset, regardless of industry. The eagle's vantage point gave the concept a clear visual anchor and a story that could scale across the business.
Symbol, typography, and color palette were each developed to reflect Nordic heritage while keeping the system simple and controlled. The result speaks to precision and oversight without losing the warmth of its origins.
The identity now carries Ørn Software's name and ambition across a diverse customer base, built to feel as credible in a boardroom as on an aquaculture site.
