With 20 years of experience across brand, print, and digital, I deliver everything from focused design tasks to large-scale creative projects, working either directly for clients or through design and advertising agencies.
Brand Strategy
The foundation everything else is built on. The thinking before the designing.
Packaging Design
The first physical touchpoint between a brand and a buyer.
Visual Identity
The visual expression of a strategy. Colours, typography, shapes, and rules for how they work together.
Digital Design
Design for screens: Websites, apps, interfaces. Where design meets usability.
Environmental
Design in physical space. Wayfinding, signage, exhibitions, retail: A brand’s presence in the real world.
Art Direction
Concept, mood, and direction that makes every detail intentional.
Social Media
Graphic design built for feeds and screens. Visual consistency across every post and platform.
Graphic Design
Ideas given form. The craft of making things look considered and communicate clearly.
Campaign Design
One visual concept, many executions: Posters, ads, digital, social.
Editorial Design
Designing publications, books, magazines, reports, brochures.
Naming
Shaping the right word for a brand, product, or service. Small in scope, lasting in effect.
Presentations
Slides that inform, convince, and leave an impression, all built for PowerPoint.
Print File Export
Preparing finished files for production. The technical step that ensures what was designed is what gets printed.
AI Design
The benefits of AI tools as part of the design process. Faster exploration, smarter iteration, yet designer-led.
At your service
Rood Design offers a wide range of communication services with design as basis. Large or small, all projects start with defining the wanted outcome, to designing the chosen brand experience. Always with the aim of adding value for the client.
Cooperation is key when working on larger projects or projects that require special competence, and Rood Design is not unfamiliar with using external resources. Such resources ranges from web developers, animators, photographers, copywriters, illustrators to media agencies.
Consultant for hire
I can be hired as temporary replacement when a company is short on staff or needs extra manpower on special projects, by working either on the company’s premises or working remotely.